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Amazing Training, What is instructional design?, Blog, NEWS FEED, elearning, Learning Theory, Consulting, Great Minds, Larketing | 30.11.2015

Larketing (Whiteboard Animation) Can Greatly Improve the Effectiveness of Corporate Training

Whether they are tasked with educating employees, clients, or others, corporate trainers often have their work cut out for them. Education is always a challenging pursuit, with understanding how best to reach a given audience never being something to take for granted. The fact is, though, that a few basic tools have been proven, over time, to be the most effective of all when it comes to training other people.

Video is undoubtedly one of these. Because it incorporates auditory and visual information in such fundamental ways, video tends to engage the senses of those who watch it. Compared to still text and pictures or the spoken word alone, video, therefore, gets the brain engaged as well, leading to improved learning and faster, more reliable and enduring mastery of the material in question.

What this means is that trainers who work with a corporate video production company often have a leg up on those who do not. A simple whiteboard animation that provides clear, attention-getting information can easily prove to be a far more effective way of imparting important lessons than the traditional alternatives.

Video resources of this kind do not need to be expensive, either. A stop motion animation that covers even a complex topic in depth will often cost an almost inconsiderable sum today, particularly when compared to the salaries of trainers and employees and the value of the time of clients.

In many cases, then, any attempt at improving a particular training initiative should include research into whether an explainer video or the like might be an effective way of doing so. When these engaging assets are supplemented by online certificate courses and other means of testing mastery, they can easily prove to be all that is needed to greatly elevate the effectiveness of even the most successful of training efforts.

In a way, all that this approach boils down to is a recognition of the fundamentals and of how best to make use of them. Just about any training program of any kind, in fact, can benefit from the strategic use of tools like these, with the results typically speaking for themselves right from the start.

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