This eBook is written as a story. It’s a fable, if you will. But even though the company, AshCom, is fictional, the learning challenges faced by Kathryn, AshCom’s CLO, and her team are real and commonly shared by learning teams in corporations, non-profits, associations, and education. While this might not be the typical format for an eBook on Learning Needs Analysis, it is our hope that you will be able to connect with the characters, their challenges, and the solutions they discover. Building and following a Needs Analysis system is vital to the success of the learning opportunities we create. Get an inside glimpse of this essential process as AshCom follows the seven elements of the Needs Analysis.